Overview
Reporting to the Head of Performance Marketing, this position involves managing multi-platform PPC campaigns, optimising performance, and driving measurable business outcomes in a fast-paced and collaborative environment.
Client Details
The Senior PPC Manager role is an excellent opportunity to lead paid media campaigns at scale for a company operating in the digital platform space. They specialise in connecting users with essential services across various industries in more than 20 countries worldwide. With a mission to create seamless connections between users and businesses, they are at the forefront of innovation in their sector.
Description
- Develop and manage end-to-end paid search and display campaigns across platforms like Google Ads, Bing Ads, and paid social, ensuring high performance across global markets.
- Oversee and allocate a substantial annual advertising budget, focusing on maximising ROI and meeting key performance targets.
- Analyse campaign data to identify trends, opportunities, and actionable insights for continuous improvement.
- Collaborate with cross-functional teams, including product, analytics, and creative, to align strategies and drive campaign effectiveness.
- Conduct A/B testing and multivariate testing to refine campaign elements, including ad copy, bidding strategies, and landing page performance.
- Stay up to date with the latest trends in paid media, adopting new technologies, tools, and strategies to maintain a competitive edge.
- Implement automation and scripting solutions to streamline processes and improve campaign management efficiency.
Profile
- Proven experience (5+ years) managing PPC campaigns at scale with measurable results.
- Strong expertise in Google Ads, Bing Ads, and analytics tools such as Google Analytics or Looker Studio.
- A data-driven mindset with exceptional analytical skills and the ability to interpret large datasets effectively.
- Experience working with international or global accounts and adapting strategies to meet diverse market needs.
- Proactive and innovative, with a track record of staying ahead of industry trends.
- Excellent communication skills, with the ability to present performance reports and recommendations to senior stakeholders.
- Comfortable working independently while also collaborating with wider teams to achieve shared goals.
Job Offer
- Competitive salary and benefits package.
- Flexible or hybrid working options to suit individual needs.
- Opportunities for professional development and career progression in a high-growth company.
- Paid travel opportunities for company events and meetings.
- A collaborative and inclusive team culture that encourages innovation and initiative.
- Annual company gatherings in exclusive global locations.